Writing style
Conversational · Direct · Essayistic
Apple BooksThe Psychology of Selling
Business and economics
- First published
- 1988
- Print length
- 220 pagesThomas Nelson, 2006
Description
Brian Tracy’s The Psychology of Selling focuses on the attitudes and ideas associated with successful sales work. The supplied summary identifies sales motivation, goal achievement, reasons people buy, creative selling, customer growth, and key elements of sales success as its central subjects. Together, these topics connect a salesperson’s aims with an understanding of buyers and the development of a larger customer base. The book is therefore best approached as a broad guide to sales performance and motivation, although the available information does not establish its exact chapter structure, exercises, or step-by-step techniques.
Reading profile
About this profile
Collected’s assessment, not reader ratings. Complexity runs from 1 (least demanding) to 5 (most demanding).
- Writing
- How much attention the sentences and language require.
- Ideas
- How much interpretation or abstract reasoning the book asks of you.
- Structure
- How much you need to keep track of speakers, timelines and connections.
- Background knowledge
- Prior knowledge needed to follow the book, beyond what it explains.
- Emotional intensity
- Emotional pressure, from gentle (1) to intense (5). Separate from difficulty.
Pace
Brisk
Tone
Earnest · Hopeful · Uplifting
Structure
Argumentative
Focus
Ideas · Information
Emotional intensity
2 / 5
Reading complexity
1–5 · higher means more demanding- Writing
- 2 / 5
- Ideas
- 2 / 5
- Structure
- 2 / 5
- Background knowledge
- 1 / 5
Themes
More by Brian Tracy
Book details
For the print edition listed above.
- Publisher
- Thomas Nelson
- Language
- English
- ISBN
- 9780785288060
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