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The E-myth revisited by Michael E. Gerber
Apple Books

The E-myth revisited

Business and economics
First published
1995
Print length
268 pagesHarperBusiness, 2001

Description

Michael E. Gerber’s The E-Myth Revisited challenges familiar assumptions about what it takes to start and run a company. It follows a business from its entrepreneurial beginnings through growing pains and toward mature management, using that progression to examine how an owner’s role changes. Gerber adapts lessons associated with franchising for businesses of many kinds and emphasizes a central distinction: working on the systems of a business versus working inside its daily operations. The book’s practical aim is to help owners approach growth more predictably and productively by giving sustained attention to how the enterprise is organized and managed.

Reading profile

About this profile

Collected’s assessment, not reader ratings. Complexity runs from 1 (least demanding) to 5 (most demanding).

Writing
How much attention the sentences and language require.
Ideas
How much interpretation or abstract reasoning the book asks of you.
Structure
How much you need to keep track of speakers, timelines and connections.
Background knowledge
Prior knowledge needed to follow the book, beyond what it explains.
Emotional intensity
Emotional pressure, from gentle (1) to intense (5). Separate from difficulty.

Writing style

Conversational · Dialogue-driven · Direct

Pace

Moderate

Tone

Earnest · Hopeful · Intimate

Structure

Argumentative · Chronological nonfiction

Focus

Argument · Ideas · Information

Emotional intensity

2 / 5

Reading complexity

1–5 · higher means more demanding
Writing
2 / 5
Ideas
3 / 5
Structure
2 / 5
Background knowledge
2 / 5

Themes

AmbitionPowerTransformationWork

Book details

For the print edition listed above.

Publisher
HarperBusiness
Language
English
ISBN
9780887307287
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