Convince them in 90 seconds or less

Description

Nicholas Boothman argues that persuasion begins before anyone presents a detailed case: people first decide whether they feel comfortable, understood, and willing to listen. His practical method focuses on the opening ninety seconds of an encounter, teaching readers to coordinate facial expression, body language, attitude, voice, eye contact, and conversational rhythm. The same principles are applied to selling, negotiating, interviewing, networking, and leadership, where rapid rapport can determine whether an idea receives serious consideration. Exercises encourage readers to notice another person’s signals, adapt their own communication, and create trust without relying on a memorized pitch. The book treats connection as a learnable sequence of behaviors, offering concise techniques for making first impressions support longer, more substantive exchanges.

Themes